Adversarial strategy review for mid-market brands. We find the holes in your launch, repositioning, or go-to-market plan before the market, your competitors, or your quarterly numbers do - in days, not months, at a fraction of the cost of traditional consulting, powered by our AI-accelerated review engine and human judgment.
The Problem
Hard questions get deferred to “phase two.” The strategy ships with three or four latent failure modes nobody wanted to raise.
At $50M-$500M, you’re big enough that a bad launch costs a year, and small enough that nobody internal is paid to kill it.
Your team already suspects what’s wrong. They just have no safe room to say it before launch - and no incentive to be right.
The Engagement
We run a single, focused engagement: the 5-Day Pulse. Fixed scope, fixed fee, fixed timeline - ending with a live readout and a ranked list of what to fix before you ship.
$3.5K
A focused adversarial review of one launch, positioning bet, or strategic decision. Two principals. Our AI review engine does the research sweep in hours. We do the judgment. You get a written verdict and a live readout in a week.
What you get
Best for
Fixed fee. Scope agreed in writing before kickoff. Travel billed at cost when required. Larger or multi-decision engagements available on request.
The Process
Send us the strategy, deck, or GTM plan. NDA signed. Kickoff is a single 60-minute call.
Two principals pull it apart with an AI-accelerated engine: assumptions, market structure, competitive response, pricing, channel economics, execution risk - synthesized across thousands of analogs in hours, not weeks.
Ranked risk register. Quantified competitive-response model. Rewritten positioning where warranted. Every AI-surfaced finding is pressure-tested by a human principal before it reaches you.
Live readout with your leadership team. We defend every finding and leave you with a brief operators can act on Monday.
How We Work
Traditional stress-tests take 6-12 weeks and cost $100K+ because analysts are doing what AI can now do in hours - reading every competitor deck, every earnings call, every analog launch. We let AI do that work, then spend our time on the part it can’t do: judgment, accountability, and telling you the thing nobody in the room wants to say.
Who It’s For
We work with CMOs, Chief Strategy Officers, and founder-CEOs at brands between $50M and $500M in revenue - the band where the decisions are material, the optionality is real, and a six-week strategy debate is a luxury you don’t have.
FAQ
A structured, fixed-fee adversarial review of a strategy you’ve already built. We pressure-test the thinking, model the competitive response, and hand you a ranked list of what to fix before you ship. Think red team, not McKinsey.
Traditional consultants build strategy with you on a retainer. We break the strategy you already have, on a fixed fee, in days or weeks. No 80-page deck, no embedded team, no follow-on upsell.
Teams without a draft strategy to test yet - we’re a pressure test, not a greenfield strategy shop. Also: anyone who wants to pay us to validate a decision. We don’t do validation.
Most engagements kick off within 7-10 business days of an inbound. Urgent pre-launch reviews can compress further - ask.
A Pulse runs 5 business days from kickoff to final readout. It ends with a live playback session and a written brief your team can act on immediately.
A ranked risk register (top 5-7 risks), a competitive-response sketch, rewritten positioning where warranted, a prioritized action list, a written operator-ready brief, one live playback session, and a 7-day async follow-up window.
Always. We’ll sign yours or send ours before any materials change hands.
Tell us what you’re about to launch. We’ll reply within one business day with scope, timing, and a fixed fee.